James&Co is starting a crowdfunding campaign on the StartSomeGood platform on 17 January 2020 called 'Grow James&Co To Help Rid Toxic Faux Leather'. We aim to get out the message that faux leather/vegan leather outerwear made in traditional PU - which accounts for basically all such outerwear except for James&Co - is harmful to the environment and there are now alternative fabrics for leather look outerwear that are sustainable.
James&Co is leading the charge for consumers and brands to make the sustainable choice of womens' outerwear that is tailored in what we call 'eco leather'. It's technical names are waterborne polyurethane (WBPU), waterbased polyurethane, DMF-free PU. Large retailer Zara is also on the switch.