Sustainable All l Blog For The Eco Conscious l

Can James&Co be seen as the fashion industry's Elon Musk - albeit an Elon Musk pebble?  We call out an article in a recent Sourcing Journal edition. The Tesla electric car manufacturer is highlighted as the embodiment of a business which has sustainability embedded in its strategy to co-exist with the profitability driver. For the fashion industry to respond to the  demand crisis prompted by the covid-19 pandemic - increased consumer consciousness and increased intolerance for lacking environment and social concern. If the fashion industry can follow a similar model to Tesla - bringing the cost of sustainability down and the value of it up - fashion may be able to catch up to more innovative industries currently leaving it in the dust. How to do it? Start at the fashion business level“.. by developing your own sense of purpose…and if we can mobilize that, we can move mountains... We need an avalanche—and it’s pebbles that drive avalanches. I think we can all be pebbles."

Agreed.  We think James&Co is a pebble driving the avalanche to ditch toxic leather look alternatives.  

Get our book about why the leather look fabric commonly called vegan leather has a limited future - because of the impact it has on the environment and workers in its manufacturing process and its materials.
Read about the imperatives and opportunities to make the sustainable change.its sustainable replacement we will call sustainable vegan leather WBPU (waterbased PU).

The purchase of a James&Co sustainable eco vegan leather jacket at sale price in our Sustainability Sale can make a difference to reducing fashion industry pollution of 97% of textiles being sent to landfill and make a difference to achieving UN Sustainability Development Goals of reduce, reuse, recycle.

Recent study recommends that brands & retailers focus on the top 5 aspects for consumers when it comes to sustainable fashion in their messaging.