VEGEA fabric is made in Italy. It is a plant-based alternative material to synthetic oil-based non-renewable fossil-fuel based fabrics (traditional PU and PVC) and animal-derived ones (real leather). Amongst other uses to which the fabric is put is fashion - hence James&Co outerwear is available to be made in this vegan more sustainable fabric.
Its manufacturer describes VEGEA as a 'vegan coated fabric' with its name coming from the combination of VEG (Vegan) and GEA (Mother Earth).
The fabric is developed by a process for converting wine waste known as grape marc - that is grape skins, stalks and seeds discarded during wine production - into a textile.
As with cactus vegan leather, vegea has a coating of WBPU to give it the leather look and texture so it is not yet fully biodegradable.
The word 'leather' does not appear in its title or any of its texts because legislation passed in Italy in 2020 forbids the use of the word 'leather' in any way to describe materials not derived from the remains of animals - including its use in conjunction with other terms such as eco-leather, vegan leather, faux leather and other synthetic fabrics. This is an important development for all stakeholders in the vegan leather market to watch as moves continue to push the legislation to other countries. Ultimately another word to describe synthetic leather look alternatives will be needed.
Vegea is compliant with European regulations (REACH), solvent free animal friendly. The fabric is supple, breathable, highly resistent to abrasion.