Plastic-Free Retail: Gift Stores Leading the Change

Gift stores today are facing a rare opportunity to lead—not follow—in retail innovation. With growing consumer concern over single-use plastics, and the global policy momentum behind the United Nations Plastics Treaty, retailers are being pushed toward sustainable alternatives. But rather than simply reacting, many gift stores are now stepping forward with proactive, planet-friendly product offerings that appeal to the modern buyer.

One of the most exciting developments in this space is the rise of leather-look washable paper.

Washable paper is a unique, durable, and sustainable material made from natural cellulose fibres. It looks like leather. It feels like leather. But it contains no plastic. It’s water-resistant, tear-resistant, and lightweight—making it the perfect material for fashion-forward gift accessories like card holders, purses, toiletry bags, and crossbody pouches.

What makes washable paper especially compelling for retailers is that it’s still relatively new, especially in Australia. This gives gift stores a true point of difference: offering products that look premium, align with sustainability values, and can’t be found everywhere.

And the market is growing. Consumer awareness of greenwashing has led to greater scrutiny of so-called “eco” products that still contain polyurethane (PU). Retailers that move early into plastic-free alternatives like washable paper can build customer trust, elevate their sustainability credentials, and attract buyers actively seeking planet-first products.

At James&Co, we focus on designing and producing leather-look accessories from certified sustainable materials like washable paper and cork leather. Our pieces are functional, beautifully minimalist, and most importantly—free from plastic-based PU or PVC.

For retailers, this is more than just a product trend. It’s a strategic response to where the market is heading.

Gift stores have always been about meaning. Now, they can also be about mission—offering elegant, purposeful gifts that feel good to give and align with the values of today’s conscious shopper.

Make the Switch—Grow Sales Sustainably

Consumers are actively choosing to spend more with brands that reflect their values. In fact, 66% of global shoppers say they’re willing to pay more for sustainable products.

By offering leather-look accessories made from washable paper, your gift store can tap into this growing demand, stand out in a crowded market, and increase average order value with meaningful, plastic-free add-ons.

Explore our collections of planet-friendly, revenue-building gift products today.