Books by James&Co owner

These books are available on Amazon. 

For The Planet By 2030: We Must Switch To Sustainable Alternative Leather

This is the 5th edition of the book that has been detailing why the leather look synthetic fabric made in traditional polyurethane (PU) or polyvinylchloride (PVC) has a harmful impact on the environment and workers in its manufacturing process and its materials. And why it needs to be replaced with the developing innovative lab-grown and plant-based sustainable replacements for apparel and fashion items.

Since the 4th Report, the latest report of the Intergovernmental Panel On Climate Change IPCC Climate Change 2023: Synthesis Report (Synthesis Report) has been released. The Synthesis Report reiterated in strong language that we are still hurtling towards a grim future unless we accelerate action on climate change now and throughout the 2020s.

“Without immediate and deep emissions reductions across all sectors, limiting global warming to 1.5C [by 2030 and net-zero by 2050] is beyond reach.”

There have been many Reports released by experts and consultants in environment and climate change with recommendations for urgent action needed by the fashion industry to reduce greenhouse gas emissions and meet the ultimate global target of net-zero by 2050.

However there has been limited movement by fashion industry stakeholders - suppliers, Government, consumers - to drive the change required.

This edition draws together the developments since 2022 and the increasingly louder calls for fashion industry action to take action for the sake of the planet.

Digest Of Sustainable Fashion Lies: Consumer Guide To Hoisting Greenwashing Brands On Their Own Petard

The fashion industry, despite its glamorous facade, is a major contributor to global pollution and greenhouse gas emissions, ranking as the world's second-largest polluter. This industry is marred by the practice of greenwashing, where businesses falsely market their products as environmentally friendly. Such misleading claims confuse consumers, leading them to purchase items that are far from sustainable.

Greenwashing involves brands making exaggerated or false claims about the environmental benefits of their products. This deceitful marketing convinces consumers that they are making eco-friendly choices when, in reality, they are not. Greenwashing tactics include vague claims, irrelevant certifications, and misleading labels that portray products as greener than they are. The consequences are twofold: consumers are misled, and genuine sustainability efforts are undermined.

Consumers hold significant power in driving the fashion industry toward sustainability. By recognizing and rejecting greenwashing tactics, boycotting harmful products, and supporting genuinely sustainable brands, consumers can drive the fashion industry towards a more sustainable future. This collective effort will help improve the industry's attainment of net-zero goals and contribute to global environmental sustainability.

This guide emphasizes the need for consumers to go beyond awareness and provides information to make impactful choices of boycotting greenwashing brands.