Why Retailers Must Lead the Plastics Transition: James&Co’s Plant-Based Accessories

When the UN failed to reach an agreement on the global plastics treaty, it underscored the urgent reality: governments are still hesitating while plastic waste continues to pollute oceans, poison ecosystems, and endanger future generations. But waiting for policy won’t solve the problem. At James&Co, we act now, pioneering plastic-free, plant-based materials that empower retailers and consumers to transition away from harmful synthetics.

Plastic pollution is no longer a distant crisis. Every year, more than 400 million tonnes of plastic are produced, with less than 10% recycled. Landfills are overflowing, microplastics infiltrate our food and water, and fashion remains one of the worst offenders — with polyurethane (PU) “vegan leather” and PVC still marketed as sustainable despite their toxicity. The failure of global leaders to act decisively means businesses and consumers must lead the charge.

Consumers are no longer convinced by “greenwashing.” They demand authentic, sustainable solutions. Retailers who continue selling PU-based “vegan leather” or plastic-derived accessories risk losing trust — and revenue. Transitioning to plant-based, plastic-free materials isn’t just about ethics; it’s about meeting fast-growing market demand for products that align with eco-conscious lifestyles.

James&Co was founded with a vision to provide fashion without cruelty or plastic pollution. Our evolution from PU to 100% plastic-free leather-look alternatives like washable paper represents a commitment to genuine sustainability. Today, we enable retailers to stock fashion accessories — from laptop sleeves to crossbody bags — that look luxurious while being entirely biodegradable and recyclable.

Our washable paper accessories meet modern consumer expectations:

• Durability: Strong enough for daily use, water-resistant, and stylish.

• Aesthetic Appeal: A leather-look finish that is professional and versatile.

• Sustainability: 100% plant-based, no PU, no plastics, no compromise.

Retailers benefit from products that sell fast, satisfy eco-conscious shoppers, and differentiate their shelves from competitors still clinging to greenwashed PU “vegan leather.”

While governments stall, retailers have power. Stocking plant-based accessories means contributing to a genuine solution to the plastic crisis while meeting the strongest growth trend in consumer demand: sustainability. James&Co products allow buyers to be part of that leadership story.

Conclusion

The UN may have failed, but together we can succeed. James&Co offers retailers a pathway to profit with purpose through sustainable, plant-based accessories.